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AMCHAM REACHES OUT

This summer, AmCham Egypt went on the road with several initiatives to meet US investors on their home ground. Our traditional annual DoorKnocks are immensely useful, since we meet with the administration, members of congress, policy-makers and the business community to update them on economic developments experienced first-hand. But in a fast-changing political environment and with strong global economic competition, DoorKnocks aren’t enough. In the interest of expanding our outreach, and direct focus towards deepening our rapport with our US counterparts, and above all creating a consistent Egyptian presence in America’s market place, AmCham organized and took part in several big events.

New York’s St. Regis Hotel was the prestigious venue for an AmCham luncheon and panel discussion focused on information technology in Egypt. AmCham staff traveled two weeks prior to the June 22 event to handle arrangements, and they did their job exceedingly well. Our sponsors were Cisco Systems, Morgan Stanley, Microsoft, Citigroup, Lucent Technologies, The Bank of New York, and Telecom & Technology Company, Egypt. Given this level of sponsorship, attendance was excellent, drawing some of America’s strongest IT players and representatives of New York’s financial community. Members of the speakers’ panel included John Meyer, president of Lucent Worldwide Services, and Robert Shepardson, managing director for global capital markets, Morgan Stanley, New York, and myself.

Minister of Communication and Information Technology Tarek Kamel was the keynote speaker. He made an outstanding presentation, describing the explosive growth of Egypt’s IT sector, alongside its investment opportunities. IT is a major economic success story for Egypt, one that proves our capabilities and advantages. Kamel impressed the public, and helped demonstrate the government’s commitment to promoting private sector activities serving the country at large.

A month earlier, at the Waldorf Astoria, AmCham used the same formula, combining influential sponsors and a distinguished audience of New York business and financial community members with a full day conference led this time by Mahmoud Mohieldin, minister of investment, and Ziad Bahaa El Din, head of Egypt’s Investment Authority. The Bank of New York and Citigroup sponsored the event focused on economic reform and investment, and it was another success. The point is that Egypt has a story to tell, and AmCham has taken the lead in creating new forums for communicating our message.

From New York, I traveled to Houston to attend the US-Arab Economic Forum in my capacities as AmCham president and president of the MENA-AmCham Council. The forum’s motto is “One World. Two Cultures. Endless Possibilities.” Its first gathering was post-9/11, and this was the second. Amr Moussa opened the event with his usual engaging style. The forum was attended by a host of Arab ministers and ambassadors, big oil representatives and US dignitaries, including Karen Hughes, head of US Public Diplomacy, and David Welch, US undersecretary of state for Middle Eastern Affairs.

At this event, attended by 1,100 people, I spoke about the Arab world’s unemployment problem, the need to create 80-100 million jobs by 2020 – a mind-boggling challenge – and the economic, social and political implications if we fail. For starters, we need to maintain a 7-8 percent consistent annual growth rate, region wide. Obviously, recent events in Lebanon, as well as other lingering conflicts, only take us tragically farther from such goals.

Regional integration is nevertheless key to our success, and last year in Beirut, AmChams from Lebanon, Tunisia, Morocco, Algeria and Jordan launched the MENA Council to promote it. Our interregional trade is the world’s lowest, hovering around 8 percent. AmCham’s initiative to facilitate private sector efforts across borders can only help. In Houston, Bahrain signed on to the MENA Council, and we started discussions with the UAE. The more countries that join, the more closely we work together, the better chance we have to create a Greater Middle East Free Trade Area.

The last stop was Colorado, where I attended the Aspen Institute’s Ideas Festival. The Aspen Institute is a highly influential organization that for the purpose of this six-day gathering unites over a thousand heavyweights from all disciplines. Members of the US intelligentsia, artistic community, film industry and government gathered to air ideas about leadership, politics, economic and trade issues, health, education and the environment. Between lectures and formal and informal discussions, this was a great chance to dialogue with people who affect public opinion and decision-making in the US, but have little direct experience with the Middle East.

Indeed, part of our region’s problem is that although our combined economic force is potentially great, we have no unified, credible voice in world affairs. In the absence of regional cooperation – not to mention peace – development will be difficult. We need to deliver our message by reaching out, but if we hope to influence decision-making abroad we must first reach consensus at home. AmCham Egypt stands at the forefront of efforts to pool the region’s private sector resources, while urging and working with governments towards reform. Meanwhile, we’ll not only take, but create, every opportunity we can to make our voices heard.

TAHER HELMY
President, AmCham Egypt

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