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BY REHAB EL-BAKRY

Over 1,000 of the world’s most influential people will convene in the Red Sea resort of Sharm Al Sheikh this month for the regional meeting of the World Economic Forum (WEF), which is being held in Egypt for the first time since 1996. Local organizers are building a multimillion dollar conference facility for the event and rolling out the red carpet. Yet due to obvious security concerns, they have so far been unable to gloat about it. In fact, details of the venue, event schedule and guest list are being kept tightly under wraps.

The World Economic Forum is an independent, non-profit organization based in Geneva. Its motto, “committed too improving the state of the world,” reflects its goal of trying to promote a better common understanding among the plethora of highly-influential world government, business and civil society leaders attending its general and regional meetings. The conferences are designed to shape world agendas at the global, regional and national levels by addressing issues of likely importance over the coming three to five years.

The World Economic Forum meets annually in Davos, Switzerland, and also holds a number of regional meetings designed to provide delegates with exposure to different areas of the world. “WEF began to host events focusing on the Middle East after our members voiced interest in having a forum focusing on the political, economic and social changes currently taking place in the region,” says WEF managing director Peter Torreele. “There has been an international preoccupation with the Middle East region since 9/11 not only at the political level, but also at the economic level, as more and more players around the world come to see the great economic potential in the region. Many in the Middle East, meanwhile, are realizing that [the region] should not isolate itself from globalization.”

Jordan has hosted the WEF’s annual Middle East meeting for the last three years at its specially-built conference facility on the Dead Sea. Torreele praised Jordan’s “generous and supportive” efforts in hosting the regional forum, but said it was time it toured the region, as other regional WEF forums do. Accordingy, this year’s regional forum will be held in Sharm Al Sheikh on May 20-22 under the theme “The Promise of a New Generation.” The regional event is expected to convene in Doha next year, returning to the Dead Sea in 2008 and moving to North Africa in 2009.

Minister of Trade and Industry Rachid Mohamed Rachid has played a pivotal role in bringing the regional forum to Egypt, which he says will highlight the success of the Nazif government’s recent economic reforms. “The presence of the WEF in Egypt is a sign that we are open for business,” he told Business Monthly. “This is a great opportunity to give the Egyptian business environment as much support and exposure as possible. We have been taking strides to open the economy, increase investment and exports, and create employment and growth. This is our opportunity to show that to the world.”

Naguib Sawiris, CEO of Orascom Telecom, says the WEF conference will give the local private sector a sterling opportunity to make a lasting impression. “The presence of the WEF here in Egypt will provide us with a captive audience of movers and shakers from the world economic, political and business circuits,” he says. “We must work to make a tremendous impression, reflective of the changes that have take place in Egypt.”

According to Torreele, the framework of the regional forum’s agenda is based on issues raised at Davos that pertain to the Middle East. The material is then detailed further via discussion with WEF members, who include a variety of world players in the political, economic, social and business spheres. “Business community members have input on the agenda as well as during the actual meetings,” he says. “This allows them to share their perspectives with decisionmakers, something they might not normally be able to do.”

The agenda will be finalized just days before the forum, though Torreele says it is almost certain to include key issues such as international relations, culture and identity, the rule of law, rising oil prices and their implications for global energy supply, and opportunities for business growth. While the focus is on finding preemptive solutions to medium-term problems, the agenda will also take into account regional issues that are unfolding at the time of the event. “We try to ensure that the issues are as current as possible, with particular focus on how they will affect the region a few years down the road,” Torreele says. “We try to ensure that perception is as close as possible to reality.”

An April 24 terrorist attack in Dahab, a resort town just 107 kilometers north of Sharm Al Sheikh, cast a pall on event preparations and heightened security fears. WEF founder and executive chairman Klaus Schwab issued a statement the following day affirming that the terrorist attack would not deter organizers and participants.

“The immediate temptation would have been to cancel our forum in Egypt next month, but for the sake of a more peaceful future for humankind we have to show our solidarity by holding this meeting. We must demonstrate to the world that political and economic leaders take on their responsibility to work for a more harmonious and prosperous development of the Middle East – despite all the challenges and difficulties,” he said.

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