Business monthly December 06
 
EDITOR'S NOTE COVER STORY EXECUTIVE LIFE
VIEWPOINT IN PERSON SUBSCRIPTION FORM
IN BRIEF MARKET WATCH ADVERTISING RATES
IN DEPTH CORPORATE CLINIC THE CHAMBER
FEATURE
 
IN DEPTH
Boeing Soars As Airbus Hits Turbulence Cotton Exports Slip On Pricing Issues
Emerging Economies Key To Investment Growth Ministry Of Electricity Decides To Pull The PlUG
Natural Gas Vehicles Winning Converts Sun Shines On New Tourism Campaign

BY ALEX HESS

Investment is headed south, but in a good way. That was the message conveyed at the second World Association of Investment Promotion Agencies (WAIPA) regional investment conference in Sharm Al Sheikh last month. Representatives of Africa’s various investment promotion agencies (IPAs) gathered for an opportunity to swap experiences on securing a share of the world’s $133 billion of foreign direct investment (FDI) for the continent.

Kai Hammerich, the head of WAIPA, a Geneva-based NGO with 200 member agencies from 151 countries, explained that FDI plays a major role in economic growth and stability. He also stressed that it’s important for countries to court investors. “We know that those countries and those regions [that] were successful in attracting foreign investment... will be more successful than others when it comes to economic development and employment,” he said.

But competition is fierce, he noted, stressing that FDI is a limited resource. Countries must compete to capture it and reap its rewards. At the same time, the nature of the game is changing. “In the past, we were used to companies being in competition with each other. Today, we know that countries and regions, just like companies, are very much competing [to attract] these investments,” he said.

Cross-border investments have traditionally been concentrated in developed countries, which still remains true today. However, as Hammerich points out, developing countries are increasingly becoming attractive FDI destinations. “Emerging economies are playing a much more important role today than they did 10 to 12 years ago. Today, developing countries account for some 36 to 37 percent of the total inflows... I am quite sure that in five to 10 years, this trend will continue [unabated],” he predicted.

Moreover, developing countries are, for the first time, contributing to the world’s FDI. “Developing countries... are not only important recipients of foreign investments, but they are now... becoming important overseas investors and that is actually something which is quite new.”

A recent survey by the United Nations Industrial Development Organization (UNIDO) of 15 sub-Saharan African nations emphasizes this trend. The findings, presented by Mithat Kulur, head of UNIDO’s Investment Promotion Unit, revealed unprecedented growth in FDI inflow driven by investments from fellow developing nations. “Of the companies that have been in Africa since before 1980, about 80 percent are from developed countries [in the] North,” says Kulur. By contrast, “of those that arrived since 2000, more than 60 percent are from [countries in] the South.”

Moreover, the survey found that FDI from countries in the South was creating jobs at a faster rate than FDI from the North. Employment by companies from fellow developing countries has been growing twice as fast as employment by their counterparts in the North for the past three years, a trend that is expected to slow down but continue, Kulur said. He argued that this trend offers great potential for African countries to develop their industries and economies. But that will require more inter-regional cooperation. “The one thing that will pave the way for [further development] is to improve regional trade [through] better functioning of regional trade agreements,” he said.

Yet the prevailing South-South investment pattern does raise some concerns. “The expectation was that operations from the South would have higher local content in terms of input and we were surprised to find that this is not true.” Contrary to expectations, “North FDI does a better job of adapting local inputs into their operations than South FDI,” Kulur said. While unsure of the exact cause, he suggested that this might be a result of the fact that investments from companies in the North tend to be older and more established, while those from countries in the South tend to be by companies with less experience working in a multi-market environment.

Anne Miroux, head of the Investment Issues Analysis Branch at the United Nations Conference on Trade & Development (UNCTAD), said one fact often overlooked by IPAs is that FDI is not always inherently good for a country. “With all foreign investments, [there are] risks in terms of monopoly... [and] problems of government and corporate social responsibility,” she said.

Yet even with the drawbacks, she acknowledged, developing nations have little choice in today’s global economy but to continue to actively pursue FDI, while doing their best to mitigate its negative impacts. Egypt, like many other developing countries in Africa, is no exception. Hammerich pointed out that Egypt’s ability to attract $5.4 billion worth of FDI in FY 2004-05 is an example of how free-market reforms in developing countries can attract significant FDI inflows. “Egypt is a very good point of reference to what is now taking place regarding relations between developed [and] developing countries, and the surge [in FDI] that we see among the developing countries.”

The praise was welcomed by Minister of Investment Mahmoud Mohieldin, whose ministry is entrusted with luring foreign capital. Speaking at the conference on behalf of Prime Minister Ahmed Nazif, he stressed the importance of a competent investment promotion agency and coherent regulations to attract FDI. He was particularly upbeat about the recent transformation of Egypt’s investment authority, the General Authority for Investment & Free Zones (GAFI) into a catalyst for FDI growth. “Today, GAFI is a one-stop shop that managed to establish more than 10,000 companies from July 2004 to June 2006 [and] is viewed as a model of reform in Egypt,” he said.

Mohieldin outlined major government initiatives to rationalize the investment environment, including the reduction of property registration fees, banking law reform, a restructured tax system, tariff cuts and improved customs efficiency. He stressed the importance of protecting investors from corrupt business practices, noting that the newly created Egyptian Institute of Directors has issued “the first corporate governance code in the Arabic language... in addition to another code for state-owned enterprises, both based on the OECD principles and guidelines.” The government has also created a competition law, which investigates anti-competitive behavior such as price gouging.

These reforms, he says, have been a resounding success. “FDI reached $6.1 billion, or 6.5 percent of GDP, for the last fiscal year, 2005-06, compared to only $509 million in the year 2000-01, or less than 0.6 percent of GDP,” he announced. And, unlike previous investment, the new FDI is fairly diversified. “For the first time, [we’re] seeing the non-oil sector attracting significant investment, representing 70 percent of the total inflow of FDI this year.”

Much of this investment is coming from the Gulf region. Gulf investors poured over $550 million into Egyptian projects in FY 2005-06, about 9 percent of total FDI inflow. Gulf investments, traditionally concentrated in construction and real estate development, have expanded to include the capital market, telecommunications and the development of transport and maritime projects. While Egypt has also managed to attract some investments from Asia, most recently Turkey and China, the bulk of its FDI inflow comes from American and European investors.

Among them is AstraZeneca, an Anglo-Swedish drug-maker, one of the largest contributors of FDI to Egypt outside the oil sector. In 2002, the pharmaceutical giant took the decision to sink $35 million into building a factory in Sixth of October City.

Ahmed Zaghloul, general manager of AstraZeneca Egypt, described the challenges his company faced in setting up shop in Egypt. He said it took him over five years of hard work to convince AstraZeneca’s leadership to invest in the country. The most difficult part was overcoming a negative perception of Egypt abroad based on development indicators, perceived corruption and political instability. “I always had faith that there was an opportunity in Egypt for a multinational company like AstraZeneca,” he explained. “We need to sell the idea, we need to sell the country; we need to improve the perceptions.”

Despite concerns over intellectual property rights, price controls and exchange rate risk, AstraZeneca’s investments are paying off. “The Egyptian pharmaceutical market is growing... with a double-digit figure compared to the most of the developed countries, which [have] one or two percent growth,” he noted.

Mohieldin echoed this sentiment, pointing out that a continued push for reform in terms of streamlining bureaucracy, dispute settlement, land acquisition and access to finance is still needed. “The successes and good performance we have achieved so far should not distract us or make us complacent with respect to the remaining obstacles facing our business people and foreign direct investors,” he said.

Should these issues be sufficiently addressed by the government, FDI will continue to pour into Egypt from traditional as well as new FDI sources, conference delegates agreed. This will free up Egyptian capital to invest both at home and abroad, creating positive feedback in the system. While the Egyptian private sector has been slow to invest abroad, particularly in Africa, the increasing global trend in South-South capital flows may encourage Egyptians to look to their own continent. If they do so, the benefits to the domestic economy could be tremendous.

Submit your comment

Top

   
         Site Developed and Maintained by the Business Information Center of AmCham Egypt
Copyright©2007 American Chamber of Commerce in Egypt